LTKA #5: Trends and Enablers
Connected Services and Cloud Computing: Trends and Enablers.
LTKA #5: Trends and Enablers:
Users - Perspectives & Facts
- Reachability
- Usage & Roles
- New (Smartphone) Culture
Golding’s Mobile Story
- Not so long ago we didn’t need mobiles … But now, look around you, mobiles are everywhere!Indoors and outdoors, they consume attention … And we need them like a fish needs water!
- A Global Communication Phenomenon: 6 Billions Global Text Messages (2010), 200,000 Messages/Sec; Average teen sends/receives 3,339 messages every month, this is equivalent to 14 hours of attention (15 s/msg); The rise of social network -> Gen Y 2010: 9 hours/month.
- Device population is more than human in 59 Countries (2011) - A device most of us have most of the time …
Mobiles Become Part of a New Culture
- With Every New Opportunity Comes New Threat … With Every Good Thing There is A Bad Side …
- Mobiles Become Part of a New Culture .. With Every Fun Thing There Might be A Serious Danger …
- Please… always be a Human!
Smartphone Era - Mobile 1.0
- Mobile Telephony
- Network: 2G
- First Internet-Capable Mobile
- Relatively, Poor User Experience
Smartphone Era - Mobile 2.0
- Mobile Computing
- Network: 3G, 3G+
- First Internet-Centric Mobile
- Usable, Can Do Things
- 100x Processing Power
The Transformation
- More data-friendly tariffs
- Increased device usability = smartphones/pads
- Faster/fatter networks (3G+)
- Greater Web 2.0-centricity
- Social networks are mobilizing (FB 40%)
- App stores -> new consumption habits
- Greater user participation
- Money - apps goldrush
Smartphone Era - Mobile 2.0+
- First Internet-Friendly Mobile
- Productive
- Can Do More, Faster
Smartphone Era - Mobile 3.0, 3.0+
- IoT
- 4G, 4G+, 5G
- .. when most of our digital services will have become mobilized
